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Thursday, August 27, 2020

Actually Stand Up a Content Marketing Property || Content Marketing Part 14

LEARNTOCODE August 27, 2020 0 Comments

Or, we've got the managing editors themselves. Now, these are people who can hold people to task. These are the people who manage the properties themselves, the online media product. These are usually people with journalism backgrounds who understand the project management, the workflow, and the capabilities that...

That is What a Content Marketing Strategy || Content Marketing Part 13

LEARNTOCODE August 27, 2020 0 Comments

The other is how we're going to create a function for content, a strategy for content. Put simply, it's not a campaign. It's a process that will ultimately build content products. That is what a content marketing strategy is-- a process that helps us build content-owned media products that drive multiple lines of value...

Tuesday, August 25, 2020

What I Want to Talk About Is The Content Marketing Perspective || Content Marketing Part 12

LEARNTOCODE August 25, 2020 0 Comments

What I want to talk about is the content marketing perspective. Because in many ways, one of the things that hold us back from creating a strategic function of content marketing-- not only just the collateral that we're creating to support direct marketing with a little less logo-- but quite frankly, we start with,...

That is How We Can Create the Content || Content Marketing Part 11

LEARNTOCODE August 25, 2020 0 Comments

Our challenge, then, becomes how do we break the pattern. How do we write the change? In the introduction to this class, I asked you to write something on a Post-it note that says what is the one change you must make. I'm sure it's one of the many patterns that must change. But that might be our most important one. That...

Monday, August 24, 2020

The Seventh Era of Marketing || Content Marketing Part 10

LEARNTOCODE August 24, 2020 0 Comments

Eduardo Conrado, who was kind enough and is the chief innovation officer at Motorola Solutions and wrote the book-- to Carla and my book, Experiences-- the Seventh Era of Marketing, said this really well. He did a really interesting thing. He said, if you're able to invest in systems of engagement, IT technology then becomes...

We're Seeing in Just All Kinds of Ways at the Content Marketing || Content Marketing Part 9

LEARNTOCODE August 24, 2020 0 Comments

Hi. Welcome to Module 2 of the Content Marketing Institute's University Master Class. Module 2 here is getting to a strategic function. How do we actually start to think about a function of content marketing before we think about its form? And what I want to do there is I want to start by thinking, what holds us back....

Thursday, August 20, 2020

Multiple Approaches to Developing Value Using a Content Marketing Platform || Content Marketing Part 8

LEARNTOCODE August 20, 2020 0 Comments

And also data append. They can actually look at the content of that you've consumed through that Academy and University, and use it to optimize their website to give you the better sales opportunities, and the more relevant products that you're interested in based on your content consumption. Customers ROI. They've created...

An Integrated Approach to Using Content Marketing to Make Everything || Content Marketing Part 7

LEARNTOCODE August 20, 2020 0 Comments

How can we help those customers use our products more effectively? How can we give them how-tos, instructions for how they will become more loyal and advocate on our behalf. And ultimately, how can we provide physical business value? How can we create the decrease of customer service costs, or the decrease of media...

Build an Integrated Strategy for Content Marketing || Content Marketing Part 6

LEARNTOCODE August 20, 2020 0 Comments

So can we change? Can we actually change and transform the process of content into something different? What if we began with the end in mind? What if we began with the most amazing resource center, something that's differentiated. Think of a library, if a library was merely a collection of books with no organization...

Content Marketing Getting Rolled Out into a Business || Content Marketing Part 5

LEARNTOCODE August 20, 2020 0 Comments

So, what needs to change? Because something needs to change in the way-- here's the way we see, most often, content marketing getting rolled out into a business, and maybe this will ring true for your particular business. So what happens is, we have this thing called marketing, and we're all in marketing, right? We...

Every Successful Content Marketing Experience || Content Marketing Part 4

LEARNTOCODE August 20, 2020 0 Comments

What's the value of Willet Blend's Blend Series? That's a wonderful, wonderful thing for Blendtec, where the CEO creates consistently, over the last eight years, videos about what will blend in a blender. If you haven't seen the one, by the way, the one with Shia LeBeouf, which is what I'm showing you on the screen...

What Is The Value of Content Marketing? || Content Marketing Part 3

LEARNTOCODE August 20, 2020 0 Comments

So we know the value of advertising, or at least we think we do, right? From John Wanamaker, going back to Arch Shaw days, where he says I understand that half of my advertising is working, I just don't know which half, to today when John Wanamaker might say, well I understand the value of advertising, I just don't know...

What kind of benefits of Content Marketing? || Content Marketing Part 2

LEARNTOCODE August 20, 2020 0 Comments

Marketing would be providing insight into the business to produce and improve the production process. Then he talked about insight utility. We would think of this, really, as market research today, into the ways that consumers use our products and services to make their lives better. So what can we do to help the...

What is marketing || Content Marketing Part 1

LEARNTOCODE August 20, 2020 0 Comments

Hi, welcome to Module One of Content Marketing University. This is content marketing evolved. So, what we're going to talk about over the next half hour or so is really building a strong business case for content marketing in your organization, and I hope something that's really stronger for you as you move forward with...

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Thursday, August 27, 2020

Actually Stand Up a Content Marketing Property || Content Marketing Part 14

That is What a Content Marketing Strategy || Content Marketing Part 13

Tuesday, August 25, 2020

What I Want to Talk About Is The Content Marketing Perspective || Content Marketing Part 12

That is How We Can Create the Content || Content Marketing Part 11

Monday, August 24, 2020

The Seventh Era of Marketing || Content Marketing Part 10

We're Seeing in Just All Kinds of Ways at the Content Marketing || Content Marketing Part 9

Thursday, August 20, 2020

Multiple Approaches to Developing Value Using a Content Marketing Platform || Content Marketing Part 8

An Integrated Approach to Using Content Marketing to Make Everything || Content Marketing Part 7

Build an Integrated Strategy for Content Marketing || Content Marketing Part 6

Content Marketing Getting Rolled Out into a Business || Content Marketing Part 5

Every Successful Content Marketing Experience || Content Marketing Part 4

What Is The Value of Content Marketing? || Content Marketing Part 3

What kind of benefits of Content Marketing? || Content Marketing Part 2

What is marketing || Content Marketing Part 1

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