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Thursday, August 27, 2020

Tuesday, August 25, 2020

That is How We Can Create the Content || Content Marketing Part 11

August 25, 2020 0 Comments
Our challenge, then, becomes how do we break the pattern. How do we write the change? In the introduction to this class, I asked you to write something on a Post-it note that says what is the one change you must make. I'm sure it's one of the many patterns that must change. But that might be our most important one. That...

Monday, August 24, 2020

The Seventh Era of Marketing || Content Marketing Part 10

August 24, 2020 0 Comments
Eduardo Conrado, who was kind enough and is the chief innovation officer at Motorola Solutions and wrote the book-- to Carla and my book, Experiences-- the Seventh Era of Marketing, said this really well. He did a really interesting thing. He said, if you're able to invest in systems of engagement, IT technology then becomes...
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