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Thursday, August 27, 2020

Actually Stand Up a Content Marketing Property || Content Marketing Part 14

LEARNTOCODE August 27, 2020 0 Comments

Or, we've got the managing editors themselves. Now, these are people who can hold people to task. These are the people who manage the properties themselves, the online media product. These are usually people with journalism backgrounds who understand the project management, the workflow, and the capabilities that...

That is What a Content Marketing Strategy || Content Marketing Part 13

LEARNTOCODE August 27, 2020 0 Comments

The other is how we're going to create a function for content, a strategy for content. Put simply, it's not a campaign. It's a process that will ultimately build content products. That is what a content marketing strategy is-- a process that helps us build content-owned media products that drive multiple lines of value...

Tuesday, August 25, 2020

What I Want to Talk About Is The Content Marketing Perspective || Content Marketing Part 12

LEARNTOCODE August 25, 2020 0 Comments

What I want to talk about is the content marketing perspective. Because in many ways, one of the things that hold us back from creating a strategic function of content marketing-- not only just the collateral that we're creating to support direct marketing with a little less logo-- but quite frankly, we start with,...

That is How We Can Create the Content || Content Marketing Part 11

LEARNTOCODE August 25, 2020 0 Comments

Our challenge, then, becomes how do we break the pattern. How do we write the change? In the introduction to this class, I asked you to write something on a Post-it note that says what is the one change you must make. I'm sure it's one of the many patterns that must change. But that might be our most important one. That...

Monday, August 24, 2020

The Seventh Era of Marketing || Content Marketing Part 10

LEARNTOCODE August 24, 2020 0 Comments

Eduardo Conrado, who was kind enough and is the chief innovation officer at Motorola Solutions and wrote the book-- to Carla and my book, Experiences-- the Seventh Era of Marketing, said this really well. He did a really interesting thing. He said, if you're able to invest in systems of engagement, IT technology then becomes...

We're Seeing in Just All Kinds of Ways at the Content Marketing || Content Marketing Part 9

LEARNTOCODE August 24, 2020 0 Comments

Hi. Welcome to Module 2 of the Content Marketing Institute's University Master Class. Module 2 here is getting to a strategic function. How do we actually start to think about a function of content marketing before we think about its form? And what I want to do there is I want to start by thinking, what holds us back....

Thursday, August 20, 2020

Multiple Approaches to Developing Value Using a Content Marketing Platform || Content Marketing Part 8

LEARNTOCODE August 20, 2020 0 Comments

And also data append. They can actually look at the content of that you've consumed through that Academy and University, and use it to optimize their website to give you the better sales opportunities, and the more relevant products that you're interested in based on your content consumption. Customers ROI. They've created...

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Thursday, August 27, 2020

Actually Stand Up a Content Marketing Property || Content Marketing Part 14

That is What a Content Marketing Strategy || Content Marketing Part 13

Tuesday, August 25, 2020

What I Want to Talk About Is The Content Marketing Perspective || Content Marketing Part 12

That is How We Can Create the Content || Content Marketing Part 11

Monday, August 24, 2020

The Seventh Era of Marketing || Content Marketing Part 10

We're Seeing in Just All Kinds of Ways at the Content Marketing || Content Marketing Part 9

Thursday, August 20, 2020

Multiple Approaches to Developing Value Using a Content Marketing Platform || Content Marketing Part 8

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